Content that converts how to build a profitable and predictable b2b content marketing strategy january 12 2017 no comments tags 1539005747 business economics marketing direct createspace independent publishing platform laura hanly post navigation the marketing mix song business studies take on paparazzi by lady gaga . I might be a little biased but i believe in the power of a content marketing strategy to bring in new customers educate users drive revenue and help build a powerful brand for any business hell ive been doing it for years and have seen first hand just how effective content marketing can be. Social media marketing and your b2b marketing strategy producing content for social media and creating ads for social media are two completely different things with content your intentions are not to make a sale but to provide value with ads you want customers to convert or make a purchase. Home blog content marketing how to create a b2b content strategy the demand for quality content continues to climb among marketers and businesses time and again quality content has proven to generate the most organic search traffic and social shares and it is the backbone of establishing yourself as a thought leader in your industry. At its core your content marketing strategy is your why why you are creating content who you are helping and how you will help them in a way no one else can organizations typically use content marketing to build an audience and to achieve at least one of these profitable results
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